Privacy Policy

Last updated: 15th January 2026

Data Controller Information

This privacy policy explains how CleanMatrix Hub AE ("we", "our", or "us") collects, uses, and protects your personal information when you visit our website or use our services. CleanMatrix Hub AE is the data controller responsible for your personal data under this policy.

Contact Details:
CleanMatrix Hub AE
Strøget 81, 8003 Aarhus, Central Denmark
Registration Number: CVR41526397
Email: privacy@cleanmatrixhubae.world
Phone: +45 35182401

Data We Collect

We collect various types of personal data to provide and improve our beauty e-commerce platform comparison services. The data we collect includes information you provide directly to us and information collected automatically through your use of our website.

Information You Provide

  • Contact Information: Name, email address, phone number, company name
  • Business Information: Business type, current platform, project timeline, consultation requirements
  • Communication Data: Messages, enquiries, and correspondence with our team
  • Service Data: Information related to our platform comparison and consultation services

Information Collected Automatically

  • Technical Data: IP address, browser type, operating system, device information
  • Usage Data: Pages visited, time spent on site, click patterns, referral sources
  • Location Data: General geographic location based on IP address
  • Cookie Data: Preferences and settings stored through cookies and similar technologies

How We Use Your Information

We use your personal data for various purposes related to providing our beauty e-commerce platform comparison services. How we use your information depends on how you interact with our website and services.

Service Provision

  • Responding to your enquiries and providing consultation services
  • Conducting platform analysis and providing recommendations
  • Managing client relationships and project delivery
  • Processing and fulfilling service requests

Communication

  • Sending service-related communications and updates
  • Providing customer support and technical assistance
  • Sharing industry insights and platform updates (with consent)
  • Responding to legal requests or regulatory requirements

Business Operations

  • Improving our website functionality and user experience
  • Conducting business analysis and service development
  • Ensuring security and preventing fraud
  • Complying with legal obligations and regulatory requirements

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to control them, please see our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

  • Legitimate Interests: Processing necessary for our legitimate business interests in providing platform comparison services
  • Contractual Performance: Processing necessary to perform our services and fulfil contractual obligations
  • Consent: Where you have given specific consent for processing (e.g., marketing communications)
  • Legal Obligation: Processing required to comply with legal or regulatory requirements

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following limited circumstances:

  • Service Providers: Trusted third-party service providers who assist in delivering our services
  • Legal Requirements: When required by law, regulation, or legal process
  • Business Protection: To protect our rights, property, or safety, or that of our clients
  • Business Transfers: In connection with any merger, acquisition, or sale of assets

International Data Transfers

As we are based in Denmark within the European Union, your data is primarily processed within the EU/EEA. If we transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses approved by the European Commission.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this privacy policy. Our data retention periods vary depending on the type of information and the purpose for which it was collected.

  • Client Data: Retained for the duration of our business relationship plus 7 years for legal and tax purposes
  • Marketing Data: Retained until you withdraw consent or request deletion
  • Website Analytics: Typically retained for 26 months
  • Legal Records: Retained as required by Danish law and EU regulations

Your Rights

Under GDPR and Danish data protection law, you have several rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Rectification: Request correction of inaccurate or incomplete data
  • Erasure: Request deletion of your personal data in certain circumstances
  • Restriction: Request limitation of processing in certain situations
  • Portability: Request transfer of your data to another service provider
  • Objection: Object to processing based on legitimate interests or direct marketing
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at privacy@cleanmatrixhubae.world or +45 35182401. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection.

Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Contact Information

If you have any questions about this privacy policy or our data protection practices, please contact us:

Privacy Contact:
Email: privacy@cleanmatrixhubae.world
Phone: +45 35182401
Address: CleanMatrix Hub AE, Strøget 81, 8003 Aarhus, Central Denmark

Complaints

If you believe we have not handled your personal data in accordance with this policy or applicable law, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or the supervisory authority in your EU member state.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.